A product diffusion model incorporating repeat purchases
Jerome Olson and SeungMook Choi
| Year of publication: |
1985
|
|---|---|
| Authors: | Olson, Jerome A. |
| Other Persons: | Choi, Seung-mook S. (contributor) |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 27.1985, 4, p. 385-397
|
| Subject: | Marketing | Innovation | Konsumgüter | Consumer goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001016875