A product strategy for daily deal campaigns utilizing demand expansion and consumer leakage

Yao Tang

Year of publication:	2023
Authors:	Tang, Yao
Subject:	Agency fees \| Consumer leakage \| Daily deal campaigns \| Demand expansion \| E-commerce \| Konsumentenverhalten \| Consumer behaviour \| Electronic Commerce \| Nachfrage \| Demand \| Theorie \| Theory \| Marketingmanagement \| Marketing management

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