A proposed procedure for construct definition in marketing

David A. Gilliam and Kevin Voss

Year of publication:	2013
Authors:	Gilliam, David A. ; Voss, Kevin
Published in:	European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 1/2, p. 5-26
Subject:	Marketingtheorie \| Marketing theory

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