A proposed procedure for construct definition in marketing
| Year of publication: |
2013
|
|---|---|
| Authors: | Gilliam, David A. ; Voss, Kevin |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 47.2013, 1 (8.2.), p. 5-26
|