A psychometric theory that measures up to marketing reality : an adapted mane faceted IRT model

Luming Wang; Adam Finn

Year of publication:	2014
Authors:	Wang, Luming ; Finn, Adam
Published in:	Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 22.2014, 2, p. 93-102
Subject:	Many Facet Item Response Theory \| Generalizability Theory \| Brand generated customer heterogeneity \| Consumer-based brand equity \| Measurement \| Messung \| Markenimage \| Brand image \| Konsumentenverhalten \| Consumer behaviour \| Marketing \| Markenartikel \| Brand \| Markenführung \| Brand management \| Marktforschung \| Market research

Check Google Scholar |

More access options

In libraries world-wide (WorldCat)

In German libraries (KVK)

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10010400513

A service of the