A psychophysiological approach for measuring response to messaging : how consumers emotionally process green advertising
Myriam Martinez-Fiestas; Maria Isabel Viedma del Jesus; Juan Sanchez-Fernandez; Francisco Montoro-Rios
| Year of publication: |
2015
|
|---|---|
| Authors: | Martinez-Fiestas, Myriam ; Viedma del Jesus, Maria Isabel ; Sánchez-Fernández, Juan ; Montoro-Rios, Francisco |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 55.2015, 2, p. 192-205
|
| Subject: | Social Marketing | Social marketing | Werbewirkung | Advertising effects | Werbepsychologie | Psychology of advertising |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011296204