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A push or a nudge : understanding consumer perceptions of sales pressure

Diana L. Haytko, Ronald A. Clark, James J. Zboja
Year of publication:
2017
Authors: Haytko, Diana L. ; Clark, Ronald A. ; Zboja, James J.
Published in:
Rutgers business review. - Newark : Rutgers Business School, ISSN 2474-2376, ZDB-ID 2907294-3. - Vol. 2.2017, 2, p. 186-190
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