A qualitative exploration of a consumer's value-based e-trust building process : a framework development
| Year of publication: |
2007
|
|---|---|
| Authors: | Pennanen, Kyoesti ; Tiainen, Tarja ; Luomala, Harri T. |
| Published in: |
Qualitative market research : an international journal. - Bradford : Emerald, ISSN 1352-2752, ZDB-ID 14631465. - Vol. 10.2007, 1, p. 28-47
|