A qualitative study revisiting the theoretical lens of brand image and developing the consumer brand image schema
Christopher Pich and Guja Armannsdottir
| Year of publication: |
2025
|
|---|---|
| Authors: | Pich, Christopher ; Guja Armannsdottir |
| Subject: | Brand image | External perspective | Political branding | Political brands | Qualitative research | Markenimage | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Qualitative Methode | Qualitative method |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/QMR-09-2023-0122 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015324704