A quality function deployment framework for service strategy planning
Konstantina Kamvysi, Andreas Andronikidis, Andreas C. Georgiou, Katerina Gotzamani
| Year of publication: |
2023
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|---|---|
| Authors: | Kamvysi, Konstantina ; Andronikidis, Andreas ; Georgiou, Andreas C. ; Gotzamani, Katerina |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 73.2023, p. 1-13
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| Subject: | Fuzzy-AHP | Marketing mix | Multicriteria decision making | QFD | Service quality | Value co-creation | Qualitätsmanagement | Quality management | Dienstleistungsqualität | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Marketingmanagement | Marketing management | AHP-Verfahren | AHP approach | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103343 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014303357