A reconceptualization of the degree of company globalization
Year of publication: |
2013
|
---|---|
Authors: | Sinkovics, Rudolf R. ; Kuivalainen, Olli |
Published in: |
International marketing in rapidly changing environments. - Bingley [u.a.] : Emerald, ISBN 978-1-78190-896-9. - 2013, p. 217-244
|
Subject: | Globalisierung | Globalization | Messung | Measurement | Faktorenanalyse | Factor analysis | Partielle kleinste Quadrate | Partial least squares |
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