A reference-dependent model of the price-quality heuristic
Ayelet Gneezy, Uri Gneezy, and Dominique Olié Lauga
| Year of publication: |
2014
|
|---|---|
| Authors: | Gneezy, Ayelet ; Genîzî, Ûrî ; Lauga, Dominique Olié |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 51.2014, 2, p. 153-164
|
| Subject: | price-quality | reference-dependent preferences | subjective quality assessment | expectations | Produktqualität | Product quality | Preis | Price | Präferenztheorie | Theory of preferences | Konsumentenverhalten | Consumer behaviour | Qualitätsmanagement | Quality management | Erwartungsbildung | Expectation formation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010362220