A regulatory focus theory approach to understanding cross-channel free-riding behaviour
Year of publication: |
2024
|
---|---|
Authors: | Heitz-Spahn, Sandrine ; Belaud, Lydie ; Ferrandi, Jean-Marc |
Subject: | Cross-channel free-riding behavior | Free-riding behavior | Multichannel shopping behavior | Prevention orientation | Promotion orientation | Regulatory focus theory | Showrooming | Webrooming | Konsumentenverhalten | Consumer behaviour | Trittbrettfahrerverhalten | Free rider problem | Verhalten | Behaviour | Vertriebsweg | Distribution channel | Theorie | Theory | Verhaltensökonomik | Behavioral economics |
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