A Reply to "A Comment on 'Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters' "
| Year of publication: |
2006
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| Authors: | Liu, Yong ; Putler, Daniel S. ; Weinberg, Charles B. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 25.2006, 5, p. 543-546
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