A research of the influence on the consumer behavior from CSR information embedded in the process of online purchasing
Li Yu, Sang-Bing Tsai, Dakai Li, Limei Teng, Guodong Li
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Yu, Li ; Tsai, Sang-Bing ; Li, Dakai ; Teng, Limei ; Li, Guodong |
| Published in: |
Green production strategies for sustainability. - Hershey, PA : Engineering Science Reference, ISBN 978-1-5225-3537-9. - 2018, p. 117-134
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Online-Handel | Online retailing | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-3539-9.ch007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011888321