A resource-advantage perspective on pricing : shifting the focus from ends to means-end in pricing research?
Jean-Pierre van der Rest and Angela Roper
| Year of publication: |
2013
|
|---|---|
| Authors: | Rest, Jean-Pierre van der ; Roper, Angela |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 21.2013, 6, p. 484-498
|
| Subject: | pricing | capability | competition | firm | resource-advantage | Preismanagement | Pricing strategy | USA | United States | Marketingtheorie | Marketing theory | Wettbewerbsvorteil | Competitive advantage | Ressourcenorientierter Ansatz | Resource-based view |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010207313