A retrospective of the Journal of Strategic Marketing from 1993 to 2019 using bibliometric analysis
Naveen Donthu, Satish Kumar, Justin Paul, Debidutta Pattnaik and Carolyn Strong
| Year of publication: |
2022
|
|---|---|
| Authors: | Donthu, Naveen ; Kumar, Satish ; Paul, Justin ; Pattnaik, Debidutta ; Strong, Carolyn |
| Subject: | bibliometrics | descriptive analysis | Gephi | Journal of Strategic Marketing | network analyses | VOSviewer | Bibliometrie | Bibliometrics | Marketingmanagement | Marketing management | Marketing | Fachzeitschrift | Journal |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2020.1794937 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013283983