A review of omni-channel and advanced technologies for enhancing customer experience in the retail sector

Menchu Dandona, Syed Imran Ali, Abdul Jabbar

Year of publication:	2022
Authors:	Dandona, Menchu ; Imran Ali, Syed ; Jabbar, Abdul
Published in:	Driving transformative change in e-business through applied intelligence and emerging technologies. - Hershey, PA : IGI Global, ISBN 978-1-6684-5235-6. - 2022, p. 74-99
Subject:	Einzelhandel \| Retail trade \| Multikanalvertrieb \| Multichannel strategy \| Beziehungsmarketing \| Relationship marketing

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