A review of the empirical evidence on PWYW pricing
Matthias Greiff, Henrik Egbert
| Year of publication: |
2018
|
|---|---|
| Authors: | Greiff, Matthias ; Egbert, Henrik |
| Subject: | Pay-What-You-Want | PWYW | pricing mechanism | review | empirical studies | Preismanagement | Pricing strategy | Zahlungsbereitschaftsanalyse | Willingness to pay | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.15458/85451.64 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012268397