A Review of The Point of the Deal: How to Negotiate When Yes is Not Enough
| Year of publication: |
2010
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|---|---|
| Authors: | Zanoni, Patrizia ; Janssens, Maddy ; Benschop, Yvonne ; Nkomo, Stella |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 22.2010, 1, p. 73-75
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