A robust approach to measure latent, time-varying equity in hierarchical branding structures
| Year of publication: |
2013
|
|---|---|
| Authors: | Voleti, Sudhir ; Ghosh, Pulak |
| Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 21141046. - Vol. 11.2013, 3, p. 289-319
|