A role-theoretic approach to product symbolism: Mapping a consumption constellation
| Year of publication: |
1991
|
|---|---|
| Authors: | Solomon, Michael R. ; Buchanan, Bruce |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 22.1991, 2, p. 95-109
|
| Publisher: |
Elsevier |