A Rose by Another Name: An Objective Analysis of an Established Market for Credence Attributes

A second-price Vickrey-style auction is used to determine the willingness to pay (WTP) for credence attributes found in "cause" coffees. WTP estimates were then compared with actual market price information. The results indicate positive average bids for the cause coffees. However, premiums were found for fair-trade and shade-grown coffee in the actual price data and discounts for organic and sustainable coffee.

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Year of publication:	2005
Authors:	Galloway, Kristin ; Bailey, DeeVon
Institutions:	Agricultural and Applied Economics Association - AAEA
Subject:	Marketing

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Extent:	application/pdf
Series:	2005 Annual meeting, July 24-27, Providence, RI.
Type of publication:	Book / Working Paper
Notes:	The text is part of a series 2005 Annual meeting, July 24-27, Providence, RI Number 19493
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005476986