A scale of assess the efficacy of consumer decision making
Ruchika Sachdeva
| Year of publication: |
2015
|
|---|---|
| Authors: | Sachdeva, Ruchika |
| Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 14.2015, 2, p. 7-25
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011299467