A self-concept interactionist model of social media reputation
Year of publication: |
2022
|
---|---|
Authors: | Abbatty, Oyindamola ; Otubanjo, Olutayo ; Adeola, Ogechi |
Published in: |
Digital Business in Africa : Social Media and Related Technologies. - Cham : Springer International Publishing, ISBN 978-3-030-93499-6. - 2022, p. 127-144
|
Subject: | Corporate branding | Corporate reputation | Reputation management | Self-concept | Social media reputation | Symbolic interactionist model | Symbolic interactionism | Firmenimage | Social Web | Social web | Reputation | Öffentlichkeitsarbeit | Public relations |
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