A sequential process of brand tribalism, brand pride and brand attitude to explain purchase intention : a cross-continent replication study
Year of publication: |
2017
|
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Authors: | Taute, Harry A. ; Sierra, Jeremy J. ; Carter, Larry L. ; Maher, Amro A. |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 26.2017, 3, p. 239-250
|
Subject: | Smartphone | Purchase intention | Brand attitude | Brand tribalism | Brand pride | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image |
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