A sequential process of brand tribalism, brand pride and brand attitude to explain purchase intention : a cross-continent replication study
Harry A. Taute, Jeremy J. Sierra, Larry L. Carter and Amro A. Maher
| Year of publication: |
2017
|
|---|---|
| Authors: | Taute, Harry A. ; Sierra, Jeremy J. ; Carter, Larry L. ; Maher, Amro A. |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 26.2017, 3, p. 239-250
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| Subject: | Smartphone | Purchase intention | Brand attitude | Brand tribalism | Brand pride | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-08-2016-1289 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011744448