A service effort allocation model for assessing customer lifetime value in service marketing
| Year of publication: |
2007
|
|---|---|
| Authors: | Liu, Ben Shaw-Ching ; Petruzzi, Nicholas C. ; Sudharshan, D. |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 21.2007, 1, p. 24-35
|