A Simple, Cross-Disciplinary Economic Approach to Predict Complex Consumer and Firm Behavior

So far, if one wished to analyse economic markets in all their complexity - i.e. by incorporating all information regarding firm and consumer behavior available from the fields of economics, marketing, consumer research, competitive strategy, and business analysis - she had to use formulas with an enormous number of variables. This Article presents a rigorous mathematical framework that does the same while maintaining all available information about firm and consumer behavior by merely using a couple of variables. The simple, unitary framework presented here may be of special use to business consulting firms, hedge funds, investment banks, financial institutions, and academics