A social exchange perspective on boosting customer loyalty through culturally competent servers
Aaron Hsiao, Emily (Jintao) Ma, Anita Manfreda, Mandi Baker and Jingjing Xu
| Year of publication: |
2023
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|---|---|
| Authors: | Hsiao, Aaron ; Ma, Emily ; Manfreda, Anita ; Baker, Mandi ; Xu, Jingjing |
| Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 32.2023, 4, p. 555-577
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| Subject: | Cultural competency | future behavioral intention | guest gratitude | hospitality | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Austauschtheorie | Social exchange theory | Krankenhaus | Hospital | Dienstleistungsqualität | Service quality | Kulturelle Identität | Cultural identity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/19368623.2023.2184439 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014281039