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A social media analytics-based approach to customer-centric reverse logistics management of electronic devices : a case study on notebooks

Sadra Ahmadi, Sajjad Shokouhyar, Motahare Amerioun, Neda Salehi Tabrizi
Year of publication:
2024
Authors: Ahmadi, Sadra ; Shokouhyar, Sajjad ; Amerioun, Motahare ; Salehi Tabrizi, Neda
Subject: Notebook industry | Opinion mining | Reverse logistics | Social media data analysis | Twitter analysis | Social Web | Social web | Betriebliche Kreislaufwirtschaft | Beziehungsmarketing | Relationship marketing
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