A sport crisis typology: establishing a pathway for future research
Year of publication: |
2010
|
---|---|
Authors: | Wilson, Bradley ; Stavros, Constantino ; Westberg, Kate |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 7.2010, 1/2, p. 21-32
|
Subject: | Sportmarketing | Sports marketing | Sponsoring | Sponsorship | Krisenmanagement | Crisis management | Theorie | Theory |
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