A stacking-based data mining solution to customer churn prediction
Mohammad Javad Shabankareh, Mohammad Ali Shabankareh, Alireza Nazarian, Alireza Ranjbaran, and Nader Seyyedamiri
| Year of publication: |
2022
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|---|---|
| Authors: | Shabankareh, Mohammad Javad ; Shabankareh, Mohammad Ali ; Nazarian, Alireza ; Ranjbaran, Alireza ; Seyyedamiri, Nader |
| Published in: |
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2675, ZDB-ID 2092673-X. - Vol. 21.2022, 2, p. 124-147
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| Subject: | CHAID decision tree | customer churn | customer relationship management | data mining | predicting models | Stacking | Data Mining | Data mining | Beziehungsmarketing | Relationship marketing | Entscheidungsbaum | Decision tree | Prognoseverfahren | Forecasting model | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332667.2021.1889743 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013336326