A stochastic model of consideration set sizes
Year of publication: |
2015
|
---|---|
Authors: | Trinh, Giang |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 14.2015, 3, p. 158-164
|
Subject: | Produktlebenszyklus | Product life cycle | Losgröße | Lot size | Vertriebsweg | Distribution channel | Stochastischer Prozess | Stochastic process | Konsumentenverhalten | Consumer behaviour |
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