A Strategic Planning Model: Structuring and Analysing via the Analytic Hierarchy Process

Since its introduction in the mid‐1970s, Saaty′s Analytic Hierarchy Process (AHP) has been applied to a variety of decision problems. A new area of application is introduced in this article. We present here the application of the AHP to a strategic planning problem as faced by one local Ann Arbor business man. Through an interviewing process and analysis of his operation the model was built and the data was collected. The analysis of the model yielded a clear cut alternative that was then implemented by the business owners.