A study of cognitive effort involved in the framing effect of summary descriptions of online product reviews for search vs. experience products
Jia Jin, Chenchen Lin, Fenghua Wang, Ting Xu, Wuke Zhang
| Year of publication: |
2023
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|---|---|
| Authors: | Jin, Jia ; Lin, Chenchen ; Wang, Fenghua ; Xu, Ting ; Zhang, Wuke |
| Subject: | Cognitive effort | Eye-tracking | Framing effect | Online product reviews | Product type | Summary review | Prospect Theory | Prospect theory | Konsumentenverhalten | Consumer behaviour | Experiment | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Kognition | Cognition | Produktinformation | Product information | Werbewirkung | Advertising effects | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-021-09491-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014251917