A Study of Insurance Advisors Performance with Reference to Locus of Control and Self Assessment

The quest for security has been a universal desire right from the earliest civilizations. The presence of a life insurance policy is essential in every individual's financial portfolio. But at the same time it is also important that the right insurance product be bought and that too for right reasons. An insurance agent plays part of direct link between the insurance company and the insurance seeker. Management of Life insurance companies is facing the problem of quality man power, who is not only able to absorb the current pressure due to crisis but also is able to get the knowledge and improve the productivity and who is able to overcome the challenges faced by the insurance companies.Present research attempts to know the performance of insurance advisors using self assessment and locus of control tests, performance is gauged by income earned by insurance advisors. The study is diagnostic in nature and data has been collected using inferential approach from 100 samples equally divided into two life insurance companies.This article concludes that there is no significant relation between advisors income and locus of control and Self Assessment