A study on CRM implementation in the Indian banks with special reference to coimbatore city
K. Senthamarai Kannan and V. R. Nedunchezhian
| Year of publication: |
2015
|
|---|---|
| Authors: | Kannan, K. Senthamarai ; Nedunchezhian, V. R. |
| Published in: |
International journal of economic research. - New Delhi : Serials Publ., ISSN 0972-9380, ZDB-ID 2467368-7. - Vol. 12.2015, 2, p. 477-485
|
| Subject: | Banking | CRM | CRM implementation | Beziehungsmarketing | Relationship marketing | Indien | India | Bank | Bankmarketing | Bank marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011419856