A study on effectiveness of movie trailers boosting customers' appreciation desire : a customer science approach using statistics and GSR
Takayuki Iida; Akira Goto; Shoya Fukuchi; Kakuro Amasaka
| Year of publication: |
2012
|
|---|---|
| Authors: | Iida, Takayuki ; Gotō, Akira ; Fukuchi, Shoya ; Amasaka, Kakuro |
| Published in: |
Journal of business & economics research. - Littleton, Colo., ISSN 1542-4448, ZDB-ID 2442104-2. - Vol. 10.2012, 6, p. 375-384
|
| Subject: | Movie Trailer Production Approach Model | Statistics | GSR | Filmwirtschaft | Film industry | Konsumentenverhalten | Consumer behaviour | Film | Statistische Methode | Statistical method |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009567444