A study on the attributes of travel website and the advertising communication effect- simulation of Bayesian structural equation modeling
Year of publication: |
2019
|
---|---|
Authors: | Lan, Ping-Chien ; Cheng, Jen-Son |
Published in: |
The empirical economics letters : a monthly international journal of economics. - Rajshahi, ISSN 1681-8997, ZDB-ID 2560109-X. - Vol. 18.2018, 1, p. 19-28
|
Subject: | Tourism Industry | Site Preferences | Communication | Bayesian Structural Equation | Website | Bayes-Statistik | Bayesian inference | Tourismuswirtschaft | Tourism industry | Strukturgleichungsmodell | Structural equation model | Werbung | Advertising | Kommunikation | Simulation |
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