A study on the continuance participation in on-line communities with social commerce perspective
Year of publication: |
July 2015
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Authors: | Hajli, Nick ; Mohana Shanmugam ; Powell, Philip ; Love, Peter |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 96.2015, p. 232-241
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Subject: | Social commerce | Online communities | Theory of Planned Behaviour | Social support theory | SEM-PLS | Social Web | Social web | Online-Handel | Online retailing | Verbrauchereinstellung | Consumer attitudes | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Web 2.0-Technologien | Web 2.0 technologies |
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