A study on the individual's online shopping continuance intention on Amazon.in for consumer electronics
Smita Dayal and Deelip Palsapure
Year of publication: |
2020
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Authors: | Dayal, Smita ; Palsapure, Deelip |
Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3635, ZDB-ID 2435929-4. - Vol. 24.2020, 2, p. 240-255
|
Subject: | expectation confirmation theory | ECT | technology adoption model | TAM | continuance intention | SmartPLS 3 | service quality | trust | online shopping | social media marketing | consumer electronics | perceived ease | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Innovationsakzeptanz | Innovation adoption | Datenschutz | Data protection | Electronic Commerce | E-commerce | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence |
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