A support vector machine (SVM) approach to imbalanced datasets of customer responses : comparison with other customer response models
Gitae Kim; Bongsug Kevin Chae; David L. Olson
| Year of publication: |
2013
|
|---|---|
| Authors: | Kim, Gitae ; Chae, Bongsug Kevin ; Olson, David L. |
| Subject: | Direktmarketing | Direct marketing | Werbewirkung | Advertising effects | Stichprobenerhebung | Sampling | Data Mining | Data mining | Mustererkennung | Pattern recognition |
Online Resource
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Systemvoraussetzung: Acrobat Reader |
| Other identifiers: | 10.1007/s11628-012-0147-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009728531