A survey of game-theoretic models of cooperative advertising
Steffen Jørgensen; Georges Zaccour
| Year of publication: |
2014
|
|---|---|
| Authors: | Jørgensen, Steffen ; Zaccour, Georges |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 237.2014, 1 (16.8.), p. 1-14
|
| Subject: | Co-op advertising programs | Marketing channels | Supply chains | Game theory | Nash and Stackelberg Equilibria | Vertical integration | Spieltheorie | Lieferkette | Supply chain | Vertriebsweg | Distribution channel | Werbung | Advertising | Vertikale Integration | Duopol | Duopoly | Nash-Gleichgewicht | Nash equilibrium |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010378680