A Survey of the Empirical Evidence on PWYW Pricing

We review a large number of empirical studies on Pay-What-You-Want (PWYW) pricing. We distinguish between laboratory experiments, field experiments, survey experiments and case studies. Based on this survey we identify the following two gaps in the recently flourishing literature on PWYW pricing: (1) studies on PWYW pricing for goods with high cost, and (2) studies on the long-term effects of PWYW pricing.

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Year of publication:	2016-01-05
Authors:	Greiff, Matthias ; Egbert, Henrik

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Type of publication:	Book / Working Paper
Language:	English
Notes:	Greiff, Matthias and Egbert, Henrik (2016): A Survey of the Empirical Evidence on PWYW Pricing.
Classification:	C90 - Design of Experiments. General ; D12 - Consumer Economics: Empirical Analysis ; D49 - Market Structure and Pricing. Other ; M21 - Business Economics ; M30 - Marketing and Advertising. General
Source:	BASE

Persistent link: https://www.econbiz.de/10015250344