A survey on the responsive and proactive market orientation : 2005-2015

Ngatno

Year of publication:	2019
Authors:	Ngatno
Published in:	International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 23.2019, 2, p. 193-209
Subject:	responsive market orientation \| RMO \| proactive market orientation \| PMO \| performance \| antecedent \| consequence \| Marketingmanagement \| Marketing management \| Unternehmenserfolg \| Firm performance \| Beziehungsmarketing \| Relationship marketing

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