A systematic literature review of big data adoption in internationalization
Nguyen Anh Khoa Dam, Thang Le Dinh, William Menvielle
| Year of publication: |
2019
|
|---|---|
| Authors: | Nguyen Anh Khoa Dam ; Dinh, Thang Le ; Menvielle, William |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 7.2019, 3, p. 182-195
|
| Subject: | Internationalization | Big data | Data-driven marketing | International marketing | Data analytics | SMEs | Big Data | KMU | SME | Internationales Marketing | Globalisierung | Globalization | Data Mining | Data mining | Informationsmanagement | Information management | Bibliometrie | Bibliometrics | Internationaler Markteintritt | International market entry | Multinationales Unternehmen | Transnational corporation | Data Analytics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-019-00054-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012113477