A systematic literature review on network marketing : what do we know and where should we be heading?
Ishani Patharia Chopra, Charles Jebarajakirthy, Moumita Acharyya, Raiswa Saha, Haroon Iqbal Maseeh, Shamsun Nahar
| Year of publication: |
2023
|
|---|---|
| Authors: | Chopra, Ishani Patharia ; Jebarajakirthy, Charles ; Acharyya, Moumita ; Saha, Raiswa ; Maseeh, Haroon Iqbal ; Nahar, Shamsun |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 113.2023, p. 180-201
|
| Subject: | Lexicometric analysis | Network marketing | Systematic literature review | TCCM framework |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2023.05.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014433591