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A systematic review of augmented reality experiential marketing : conceptual framework and research agenda

Aya Irgui, Mohammed Qmichchou, Ilham El Haraoui
Year of publication:
2024
Authors: Irgui, Aya ; Qmichchou, Mohammed ; El Haraoui, Ilham
Published in:
AI and data engineering solutions for effective marketing. - Hershey, PA : IGI Global, ISBN 979-8-3693-3172-9. - 2024, p. 87-113
Subject: Erweiterte Realität | Augmented reality | Event-Marketing | Event marketing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Bibliometrie | Bibliometrics
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