A tactical model for resource allocation and its application to advertising budgeting
| Year of publication: |
2006
|
|---|---|
| Authors: | Krieger, Abba M. ; Green, Paul E. |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 2430034. - Vol. 170.2006, 3, p. 935-949
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