A tale of two banks : customer services on Facebook
Year of publication: |
[2017]
|
---|---|
Authors: | Dalziel, Nurdilek ; Hontoir, Janet |
Published in: |
Analyzing the strategic role of social networking in firm growth and productivity. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-0559-4. - 2017, p. 136-156
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Subject: | Social Web | Social web | Kundenservice | Customer service | Bankmarketing | Bank marketing | Online-Marketing | Internet marketing | Großbritannien | United Kingdom |
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